Describe a warehouse by what it can do with a shipper's product: the sizes and weights it accepts, how goods are stored and picked, the conditions it can hold, the cutoffs it works to each day, and any designation a shipper can check for themselves. Square footage tells a shipper there is room. It says nothing about whether their goods suit the way the building actually runs.
A facility page built from the spec sheet a landlord would use lists total square feet, clear height, dock doors, a photo of racking. Those numbers matter to the operator. A shipper reading them still has to guess at the answer to their real question, which is whether this team can receive, store, and ship their goods without trouble.
This is a content question for warehouse operators and their marketing teams. It is not guidance on facility design, safety, or regulatory status; those belong with your operations and compliance leads. For everything else a logistics site should publish, see our logistics industry page.
Translate the spec sheet into consequences
Start with each number on your current facility page and ask what a shipper would do with it. Square footage is size, not fit. The page earns its place when it turns each spec into an answer about the shipper's product.
| Spec as usually published | The shipper's actual question | What to write instead |
|---|---|---|
| Total square feet | Is there room for my inventory at my busiest point? | Storage types (pallet, shelf, bin) and how space is planned for seasonal peaks |
| Number of dock doors | Will my containers and pallets be accepted as they ship today? | Whether you unload floor-loaded containers, palletized freight, and parcel, and how receiving appointments work |
| Clear height and racking | Will my product be stored safely? | The pallet height and weight limits you accept, and how oversize items are handled |
| Temperature control | Can you hold my product in the conditions it needs? | Only the zones that exist, and how your team monitors them |
| Equipment list | Can you handle my order profile? | Each pick, case pick, pallet pick, kitting, and assembly, described as daily work |
Each row of that table can become a short section of its own, written by someone who works in the building and checked by the operations manager. Seasonal space deserves its own treatment, with dates confirmed each year. The page on writing about peak season capacity covers that.
Say what the building does not take
A list of declined products helps a shipper as much as a list of accepted ones, and it saves your sales team calls that end in a polite no. Ask your operations manager: "Which products did we turn away last quarter, and why?" The reasons (weight, dimensions, storage conditions, insurance limits, or a handling process the building is not set up for) become a short, honest section that builds more trust than "we handle everything."
Keep the reasons factual, and keep them short. A product the building cannot store safely is a capability fact. A product the company prefers not to take is a business choice, and the page can say so in those terms.
Companies with more than one building should describe each one separately. Two warehouses under the same name can differ in storage types, conditions, cutoffs, and the products they accept, and a single blended page hides those differences from the shipper who needs them. Daily cutoffs deserve the same precision: the time an order must arrive to ship the same day, the days it applies, and the conditions that change it, all as your operations team measures and confirms them.
Name designations a shipper can check
Some capability claims refer to a status a government agency grants, and those need exact wording. Customs bonded warehouses are one example. Federal regulations at 19 CFR 19.1 set out classes of customs warehouses, including Class 3, "Public bonded warehouses used exclusively for the storage of imported merchandise," and Class 2, importers' private bonded warehouses. A page that says "bonded" should name only the class your approval actually covers, in the words your compliance lead confirms.
Food storage is another. FDA's registration page describes requirements for "facilities engaged in manufacturing, processing, packing, or holding food for consumption in the United States," and says food facilities required to register must "renew such registrations every other year." If a page says the building stores food, confirm with whoever manages compliance whether registration applies and what its current status is before the claim goes live. The deeper treatment of explaining the industries and product types you handle covers how to write about each category.
Keep the facts in readable text
Capability information often lives in a downloadable PDF, a photo gallery, or a facility tour video. Those can stay, and the facts inside them should also appear as text on the page. Google's documentation on its AI features recommends "Making sure that important content is available in textual form." A shipper skimming on a phone benefits from the same choice.
Consider a fictional New Jersey warehouse operator. It had a facility page with a single headline figure, a dock door count, and six photos. Its revision added a short section for each storage type, a list of accepted pallet sizes and weight limits, the daily order cutoff for same-day shipping, the declined-products list, and a line stating its customs warehouse class as confirmed by its compliance lead. The photos stayed, now with captions that say what each one shows. The PDF capability sheet stayed too, with a date on it and the same facts as the page, so the two cannot drift apart unnoticed.
Give every capability fact an owner
Capabilities change. Racking is reconfigured, a temperature zone is added, a cutoff moves. No writer should be reconstructing any of this from photos or old brochures; the operations team knows the current state and can confirm it in minutes. Assign each section of the page to the person who would notice when it stops being true, and review it on a schedule.
Hudson South approaches the work in four steps. The Authority Asset gathers the approved facility facts and the evidence behind them. Hudson Twenty-One records how your operations people explain the building across 21 dimensions, so the page sounds like the people who run the floor. Market Intelligence identifies what shippers in your markets ask about facilities and what competing warehouses already publish. AEO Creation shapes the result into capability pages that open with the answer. For how to present supporting evidence, see the proof that helps buyers choose.
Check your facility pages against competing warehouses
A free 30-minute call with Hudson South shows where other warehouses in your market explain fit more clearly than your site does.
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- 19 CFR 19.1, Classes of customs warehouses. Electronic Code of Federal Regulations. Read 2026-10-16.
- Registration of Food Facilities and Other Submissions. U.S. Food and Drug Administration. Read 2026-10-16.
- AI features and your website. Google Search Central. Read 2026-10-16.