How it works
We research what your buyers ask, write the answers in your voice and publish them on your site, so ChatGPT, Gemini and Google's AI features have a clear reason to name your business. Every engagement runs on the same four steps. No one can promise an assistant will name you; the steps exist to give it every reason to.
Step one
Find the expertise your business already has that your website does not show.
Every business has knowledge it has never written down: the process it has refined over years, the thing it explains to every new customer, the answer nobody wrote down. That is the raw material buyers and AI systems are looking for, and it is usually missing from the site. This step finds it and records it. More on what an Authority Asset is.
Step two
Analyze how your business communicates, across 21 dimensions.
Sentence rhythm, vocabulary, how you handle objections, how you open and close, how you explain something complicated to someone who is nervous about it. We analyze those patterns and write them down, so every page sounds like the same company and none of it sounds generic. See what Hudson Twenty-One looks at.
Step three
Research the market you compete in: what people ask, what competitors answered, and what nobody has covered.
Local businesses get city pages built on real local detail. National brands get the same work across segments, product lines or buyer roles. Either way, the research decides what gets written and in what order, so the first pages published are the ones most likely to matter.
Step four
Produce the content and structure it so AI systems can pull from it.
Clear answers near the top, specific evidence, named expertise, and the technical setup that lets a machine understand what it is reading. Pages and posts are published, not handed over as drafts. Each one is an answer asset: a piece built to answer one real buyer question directly, so the answer can be lifted and quoted on its own.
What gets produced
Everything comes from the same research and the same voice profile, so your website, your email and your social channels all say the same thing.
Each answers one real customer question directly in its first two sentences.
What you do, explained the way your team explains it, with the questions buyers ask before they call.
Local pages with researched local detail. National brands get segment pages instead.
One question per page, answered fully, so it can be found and quoted on its own.
Newsletters and follow-ups in the same voice as the site.
Short pieces drawn from the published library, so every channel says the same thing.
Two ways to run it
Content project
Monthly retainer
Starting prices for both are on our pricing page. Websites follow the same four steps too: every Hudson Deed site is built from them.
Before anything publishes
Questions
No. We handle the research, the writing and the calendar, so there is no writer for you to manage. Your part is pointing us to what your team knows and reviewing each piece before it goes live.
Each step feeds the next. The Authority Asset gives the content something true to say, Hudson Twenty-One makes it sound like you, Market Intelligence decides which questions come first, and AEO Creation turns all of it into published pages.
No one can promise that. The four steps give AI systems clear, specific, well-structured answers from your business, which is the best reason we can give them to name you.
You do. On a project, you keep everything at handoff, including the Twenty-One profile. On a retainer, every piece is published on your own site and stays yours, and the profile is refined against your first three months of published work and then handed over.
With a free 30-minute call. We compare your site with your competitors' and walk you through the gaps, and then we can talk about a project, a retainer, or neither.
Start with step zero
Before step one, we look at your site next to your competitors' and show you the gaps on a free 30-minute call.