AI search content
We research the questions your buyers ask, answer them in your own voice, and publish the answers on your site, then carry them into your social posts and email so AI assistants have a clear reason to name you. Hire us for a 30 to 60 day project or keep us on a monthly retainer.
Two ways to work
Both run on the same four steps. The difference is whether the work stops at handoff or keeps going every week. Either way, you review and we publish, and starting prices for both are on our pricing page.
Project
All four steps run end to end in 30 to 60 days, then the work is finished and everything is yours.
Retainer
Content produced and published every week from day one, with research and writing repeating every week.
Still deciding? Our page on choosing between a content project and a monthly retainer walks through the trade-offs. You can also start with the free competitor analysis, a free 30-minute call.
How it works
We find the expertise you already have that does not show up on your website: the process you have refined, the thing you explain to every customer, the answer nobody wrote down.
OutputA written record of that expertise, the raw material everything else is built from.
We analyze how your business communicates across 21 dimensions, from vocabulary and sentence rhythm to how you handle objections and explain something complicated to someone nervous.
OutputYour Twenty-One profile, a written specification of how you sound. Yours to keep.
We research the market you compete in: what people there ask, what competitors have already answered, and what nobody has covered. Local businesses get city pages; national brands get segments, product lines or buyer roles.
OutputA researched map of the questions to answer, in priority order.
We produce the content and structure it so AI systems can pull from it: clear answers near the top, specific evidence, named expertise, and the technical setup that lets a machine understand what it is reading.
OutputPublished pages and posts, reviewed by you and live on your site.
The order is the point. When the facts are gathered first and the voice is written down second, the writer does not have to invent what your business knows, and the research decides what gets written instead of a guess. A Twenty-One profile is also available on its own; see how Hudson Twenty-One works.
What we publish
An answer asset is our name for any published piece built to answer one real buyer question directly, in your voice, so the answer still makes sense when it is lifted off the page and quoted on its own. A topic is not an answer. Every asset starts from a real question a buyer actually asks.
More on the idea: what an answer asset is and what makes one work. New to the vocabulary? Our AI search glossary defines the terms in plain language, and the same work is described by its common service names on our answer engine optimization, generative engine optimization and AI SEO pages.
Articles
Answers one real customer question directly, in the first two sentences.
IllustrativeShould you repair or replace a 15-year-old furnace?
Service pages
Explains what you do the way your team explains it, with the questions buyers ask before they call.
IllustrativeDuctwork assessment for older homes
City and segment pages
Local pages with details that are real because they were researched. National brands get segment pages instead.
IllustrativeRoof replacement in your city
Question pages
One question per page, answered first and then explained, so each answer has its own address.
IllustrativeHow long does a probate case take in our county?
Newsletters and follow-ups in the same voice as the site.
IllustrativeWhat we tell every homeowner before a winter tune-up
Social posts
Short pieces drawn from the published library, so every channel says the same thing.
IllustrativeOne question, answered in four sentences
Social, email and the 90-day plan
Social posts and email are part of the content work, not a separate campaign with its own message. Each one is drawn from the published answer library, so a LinkedIn post, a Google Business Profile update and a newsletter all say what the page says. Channels, content mix and publishing frequency are agreed around your goals and the team available.
What we leave out is just as specific. We do not run community management, reply to comments or messages, or sell follower growth. Paid social belongs to our paid media service, and video is its own service in video production.
Want the plan without the production? Content Intelligence builds the content system and your first three months of assignments, as a connected calendar with platform-specific assignments and production briefs, covering social, articles, website content, email and video within the agreed scope, then refreshes the next three months every quarter. Your own marketer, agency or outside writer produces from it.
Measuring it
On monthly plans, every month we run a defined set of buyer questions across AI platforms and compare how your business and your competitors come up.
We cannot promise that ChatGPT, Gemini or Google's AI features will name your business, and we do not. A report earns its place when it changes the next month's work, so the useful thing to ask your team after reading one is "Which of these questions do we still not answer anywhere on our site?" Read more on what a monthly AI visibility report should show.
| Buyer question | Your business | Competitor A | Competitor B |
|---|---|---|---|
| Question 1 | Named | Not named | Named |
| Question 2 | Not named | Named | Not named |
| Question 3 | Named | Not named | Not named |
| Question 4 | Not named | Not named | Named |
Accuracy and approval
Every factual claim is checked against a primary source before a piece comes to you for review. Polished is not the same as accurate, and an answer that gets quoted needs to be both.
You review every piece and we publish it. That review takes about 30 minutes a month on smaller plans, more on larger ones, because the research and the writing are already done.
For law firms, medical practices and financial firms, the licensed professional or your compliance staff approves what is published. We do not give legal, medical or financial advice. See how content works for regulated businesses.
The market rule
On most monthly plans, we work with one business per trade in each geographic market, so the competitor down the street is not working from the same research or the same plan. We define the market with you around where you actually serve: usually the region for businesses that work across a metro, and a single city for businesses with a tight local radius. What market exclusivity covers.
By industry
Each industry hub collects the buyer questions, rules and examples that shape content for that kind of business.
Personal injury, Estate planning, Family law
HVAC, Roofing, Plumbing
Dental, Physical therapy, Chiropractic
Financial advisors, CPA firms, Tax preparers and enrolled agents
Related services
If the site itself is the problem, we design and build Hudson Deed websites that you own outright.
Website buildsFor larger organizations with existing research and pages, we restructure what is already published.
For organizationsA free eight-question check about your own website. It does not show what any assistant says about you.
Take the AI visibility checkQuestions we answer
Each page answers one question owners ask before they hire for content, with sources.
A 30-to-60-day content project works in a fixed order: capture what the business knows, record how it sounds, research what buyers ask, then write and publish.
A content retainer should cover research, writing, publishing, a calendar you do not manage, and reporting you can check.
Your time goes to two things: sharing what your business knows near the start, and reviewing drafts before they publish.
When a content project ends, the pages stay live and the research, expertise record and voice guidance should come to you.
Paying for content does not by itself make you the copyright owner.
AI search content costs whatever the research, writing, review and publishing behind it cost, so the biggest drivers are scope, markets, research depth, publishing volume and approval needs.
Hire for the problem you have, not the label on the proposal.
AI search content tends to be worth it for a small business whose buyers research before they call and whose expertise is not yet on its website.
Answer engine optimization (AEO) is an industry term, with no single agreed definition, for shaping web content so AI answer tools can find it, read it accurately and use it in a reply.
AEO content is built so a single passage can answer one question on its own, with the answer first and the conditions and evidence beside it.
An Authority Asset is the first of Hudson South's four content steps: a written record of the expertise a business already has that does not show up on its website.
Content research for AI search looks at the questions buyers actually ask, what competitors and other sources have already answered, and what nobody has covered well.
Content should pass two checks before it publishes: a fact check that traces every claim to a primary source or the business's approved records, and a review by someone who knows the work.
An email newsletter carries answers you have already published to people who already know your business, at a time you choose.
A 90-day content plan should name the buyer questions you will answer in priority order, the page or post each becomes, who supplies the facts, who approves, and when each piece publishes.
For most local businesses with a verified profile, yes, as a small and short-lived channel.
There is no number of pages that makes a business show up in AI answers, and no provider can honestly give you one.
No one can tell you when, or whether, an assistant will mention your business after new content goes live.
Questions
Monthly plans start at $1,500 a month and run month to month with no setup fees. A 30 to 60 day project starts at $9,500 as a fixed fee agreed before anything starts. Because every campaign is different, each engagement is scoped in a proposal after the free competitor analysis.
We cannot promise that, and we do not. What we can do is publish clear, accurate answers to the questions your buyers ask, in your voice, and on a retainer report each month on a defined question set across AI platforms.
Social posts are part of the content work: short pieces drawn from the published library, on the channels we agree, so every channel says the same thing. We do not run community management, reply to comments or messages, or sell follower growth. Paid social is a separate service.
Yes. A Hudson Twenty-One profile on its own runs $2,500 as a one-time engagement. Content Intelligence is a separate plan-only service: we build the content system and deliver the first three months of assignments for your own marketer, agency or outside writer to produce, then refresh the next three months each quarter.
No. The content is published on your current site after you review it. If the site itself is holding you back, we also build Hudson Deed websites that you own outright.
AI search content
We compare your site with your competitors' and walk you through the gaps on a free 30-minute call. Then we can talk about a project, a retainer, or neither.