Your customers ask AI who to hire. Make sure the answer is you.
We write the answers your customers look for, in your voice, on a site you own, so Google, ChatGPT and Gemini have a clear reason to name you.
Free, with no obligation. We walk you through it on a 30-minute call.
Example. A buyer asks an AI assistant: “Who should I hire to replace the HVAC system in a 1960s house?”
The answer names Hollis & Pine Heating
Its site explains why duct runs from the 1960s often need resizing before a new system will perform.
Sound familiar?
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AI recommends your competitors, not you.
We build answer-first pages for AI search, one real customer question at a time. How AI search works
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Your website doesn’t sound like your business.
Hudson Twenty-One records how you communicate across 21 dimensions, and every page is written from it. About Hudson Twenty-One
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Nobody has time to write content.
We research, write and publish for you every week. On smaller plans, your part is about 30 minutes a month of review. How the work runs
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Your website is dated, or it isn’t really yours.
We design and write a new site, with the domain and hosting registered in your name. Hudson Deed websites
How it works
We find what you know that your website doesn’t say.
Authority Asset
We write down how you talk, so every page sounds like you.
Hudson Twenty-One
We find the questions buyers in your market are asking.
Market Intelligence
We write and publish the answers, built for Google and AI.
AEO Creation
Run it once as a 30 to 60 day project, or every week on a retainer. You review, we publish. See each step in detail
Clients, in their own words.
Hudson South has so many ways to help you grow. The audit of our content was surprising. Now we have it structured in a way that helps AI extract easier, and leads are coming in.
They’ve saved us so much time and money. AI is foreign to us. We just let them do their thing and leads come in. Thankful.
152,000 AI-search impressions on one client’s blog in three months. Source: the client’s Google Search Console Generative AI report, which counts appearances in AI Overviews and AI Mode, not clicks.
See more client results
They ask at 2 p.m. They ask at 2 a.m.
Your answer is there both times.
Built for businesses where trust decides who gets the call.
Different industries, same pattern: buyers ask a specific question before they ever pick up the phone.
One business per trade, per market. On most monthly plans, once we start working with you, we won’t do this work for a direct competitor in your market.
See your new homepage before you spend a dollar.
Tell us about your business and we’ll design a new homepage for it, free. Then we walk you through it on a 30-minute call. You’ll see:
- A homepage built around the questions your customers ask before they call
- How it reads to Google, ChatGPT and Gemini, not just to visitors
- What a site you own outright could look like, with no obligation to hire us
Free homepage redesign
Four fields. About a minute.
Three ways to work with us.
Start with a project, keep going monthly, or begin with a new site. Plan sizes and details are on the pricing page.
Content projectFrom $9,500
All four steps in 30 to 60 days. Pages and posts are published on your site, and you keep everything, including your Twenty-One profile.
Monthly contentFrom $1,500 a month
New content researched, written and published every week, with a monthly AI visibility report. Month to month, no setup fees.
New websiteFrom $5,000
A Hudson Deed site we design and write, up to 10 pages on a basic build, owned by you. New builds are 20% off when signed by December 31.
Questions before you book.
Looking for a term? The AI search glossary defines the rest.
What is answer engine optimization?
It's the work of getting your business named and cited when someone asks an AI assistant a question instead of typing a search. You'll also see it called AEO, GEO (generative engine optimization), AI SEO, LLMO, and AIO. The industry hasn't settled on one label. They all describe earning a mention inside the answer rather than a link below it.
How is this different from SEO?
Traditional SEO works to rank a page in a list of links. This work aims to have your business named inside a generated answer, where there is no list to rank in. The fundamentals overlap, but the content has to be built differently: direct answers near the top, specific evidence, and clear credit to a named expert.
How do we know if it's working?
Each month we run a defined set of the questions your customers ask through ChatGPT, Perplexity, Gemini, and Google's AI. You see which businesses appear, where your pages are used or cited when citations are shown, how competitors show up, and how all of that moves month over month.
Generated answers vary by user, location, and day, so we track a consistent question set rather than claiming to see every answer everywhere. We pair it with the ordinary numbers: traffic, rankings, and the pages driving them.
How much of my time does this take?
A couple of hours up front to build your Twenty-One profile, then about 30 minutes a month on smaller plans, more on larger ones to review what we've produced. Most clients barely edit, because it already sounds right.
How long before we see results?
Timing depends on your market and how much ground competitors have already covered, so we don't promise a date. Some pages are picked up quickly. Being named consistently across the whole set of questions your customers ask takes longer and usually builds over the first few months.