Tax deadline content stays accurate when the firm separates pages that carry dated facts from pages that explain how the firm works, and when dated facts point to IRS.gov rather than restating figures that change. A post that copies this year's numbers will be wrong next year unless someone updates it. Disaster relief adds another layer, because postponed deadlines apply to specific covered areas, not to everyone.
Every winter, many accounting firm blogs fill with deadline reminders and lists of figures for the coming filing season. Some of those posts stay live for years, still announcing dates and amounts that no longer apply.
A stale post can do more harm than no post. A prospective client who finds an outdated figure on a firm's site has a reason to doubt the rest of it, and an assistant summarizing the page may repeat the old number.
This is a content-planning article for CPA firms, enrolled agents, and tax preparers. It is not tax advice, and it deliberately states no deadlines or figures of its own.
Dated pages and evergreen pages do different jobs
A dated page tells readers what applies in a particular season. An evergreen page explains how the firm works, whatever the year. A deadline reminder is not a process page, and treating one as the other is how outdated figures end up on pages that never get revisited.
| Compared | Dated page | Evergreen page |
|---|---|---|
| Example | A season reminder for a specific filing year | How the firm prepares for tax season with its clients |
| Holds | Year-specific dates and figures, each linked to IRS.gov | The firm's process, its own client cutoffs, and what it needs |
| Title | Names the tax year | No year in the title |
| After the season | Marked as past, updated, or retired | Reviewed when the firm's process changes |
| Owner | Someone who watches IRS announcements | The person who runs the firm's season workflow |
Most firms need far more evergreen content than dated content. The questions prospective clients ask about working with a firm during tax season rarely change from year to year, even when the figures do.
Why link to IRS sources instead of restating figures?
Many tax figures are adjusted every year. The IRS page on inflation-adjusted tax items by tax year explains the adjustments as a matter of "factoring inflation into the tax rates and certain other amounts," and says, "Each fall, the IRS issues two documents detailing the results of these adjustments for the coming year." Any figure a firm copies onto its own page carries an expiration date, whether or not the page shows one.
Deadlines have a primary home as well. The IRS Tax Calendar invites readers to "view important due dates and actions for key filing deadlines each month." A firm's page can explain what the firm needs from clients before a deadline and link to the IRS for the deadline itself.
Some firms still choose to publish specific dates and figures for the season. That is a reasonable choice when someone owns the page. Each date or figure should be copied from a current IRS.gov page, linked to it, and checked again before the next season begins.
Disaster relief extensions vary by area
When disasters occur, the IRS may postpone deadlines for taxpayers in affected areas. An October 2024 IRS tax tip, IRS offers tax relief after major disasters, says that generally the IRS "will authorize disaster tax relief to all areas identified on a major disaster declaration," and that "Taxpayers whose address of record is in an area qualifying for IRS disaster tax relief will automatically receive extra time."
The covered areas and dates differ from one disaster to the next. The IRS keeps them on its tax relief in disaster situations page, which points readers to its Around the nation page for "The current list of eligible localities and other details for each disaster."
For content, that means a firm should not publish a blanket statement that clients have more time. If a relief announcement covers some of the firm's service area, link to that specific IRS announcement, say which areas it covers in the IRS's words, and date the post. Then return to it when the IRS updates the announcement.
Updating after IRS announcements
Accuracy after publishing depends on a routine, not on memory. Keep a list of every page on the site that states a date, a dollar figure, or a rule that the IRS adjusts. Assign one person to check that list whenever the IRS publishes the annual adjustments, issues relief for an area the firm serves, or changes a form the firm's content mentions.
Start small. The audit can begin with one question for the team: "Which of our pages state a date or a dollar figure, and who checks them when the IRS publishes a change?" If nobody can answer quickly, that list is the first piece of work.
Put a visible "last reviewed" date on dated pages, and make it honest. A review date that changes without a review is worse than none. When a page no longer serves a purpose, retire or redirect it rather than leaving it live. Our guide to updating existing pages or creating new ones helps decide which pages to keep.
A hypothetical example: rewriting a season post
Consider a fictional enrolled agent practice in Florida. Its most visited blog post is a season reminder from several years ago, with the filing deadline in the title and a list of figures in the body. Nobody has touched it since.
The practice replaces it with two pages. The first is evergreen: how the practice works with clients during tax season, the date by which it asks clients to send documents (the practice's own internal cutoff, not an IRS deadline), how it handles late documents, and when it files an extension on a client's behalf if that is part of its process. The second is a short dated page for the current season that links to the IRS Tax Calendar and to any relief announcement covering its counties.
The owner supplies every fact on the evergreen page. The writer should not have to work out the practice's cutoffs or its extension policy, because the owner sets them and only needs to confirm the wording. The dated page gets a named owner and a reminder to review it at the end of the season.
Where the firm's own process belongs
The most useful season content is often about the firm, not the tax code: what clients should send and when, how the firm communicates during its busiest weeks, and what happens if something arrives late. Those are the firm's own facts, and they change only when the firm changes them.
That content also tends to answer the questions people ask before they choose a preparer: whether the firm is taking new clients this season, how it handles clients who arrive late, and what a first-year client should expect. Each answer belongs to the firm, so each needs the owner's approval rather than a writer's guess.
In Hudson South's process, Authority Asset gathers the firm's approved business knowledge and evidence, such as its cutoffs and season workflow. Market Intelligence researches the questions people ask during tax season and what the market already answers. AEO Creation turns those inputs into answer-first content.
Season content connects to the broader explanation of how the firm's engagement runs year round. This article is part of our series on how financial firms get named in AI answers.
Plan season content that holds up next year
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- Inflation-adjusted tax items by tax year. Internal Revenue Service. Read 2026-10-15.
- Tax Calendar. Internal Revenue Service. Read 2026-10-15.
- IRS offers tax relief after major disasters. Internal Revenue Service. Read 2026-10-15.
- Tax relief in disaster situations. Internal Revenue Service. Read 2026-10-15.